Buy my bikes Capistrano: Navigating the vibrant Capistrano bicycle market, from understanding the diverse models to analyzing effective sales strategies. This comprehensive guide delves into the nuances of buying and selling bikes in Capistrano, equipping you with the knowledge to make informed decisions. From market trends to customer feedback, we’ll uncover the secrets to success in this exciting niche.
This detailed exploration covers the bicycle market in Capistrano, exploring everything from identifying popular bike types and price ranges to understanding customer motivations and preferred sales channels. The insights gleaned here will empower you to navigate the market with confidence and achieve optimal results.
Understanding the Capistrano Bicycle Market
The Capistrano bicycle market is a vibrant and diverse one, reflecting the area’s active lifestyle and beautiful scenery. From leisurely rides along the coast to challenging climbs in the surrounding hills, there’s a bike for every preference. Understanding the nuances of this market is crucial for successfully navigating the competitive landscape.
Overview of the Capistrano Bicycle Market
The Capistrano bicycle market is characterized by a strong demand for both recreational and performance-oriented bicycles. This demand is driven by the area’s popularity as a tourist destination, the presence of numerous cycling enthusiasts, and the appeal of various cycling routes and trails. This translates into a healthy market with a wide variety of options available for cyclists.
Types of Bicycles Typically Sought After
A variety of bicycle types are popular in Capistrano, catering to different riding styles and preferences. Recreational riders often seek comfortable hybrid bikes suitable for commuting and light touring. Performance-oriented riders are drawn to road bikes for long-distance rides and mountain bikes for tackling challenging terrain. Crucially, the increasing popularity of electric bikes is also noticeable, especially for those who want to explore the area’s trails or maintain an active lifestyle with assistance.
Price Range for Bicycle Models
The price range for bicycles in Capistrano is quite broad, reflecting the diversity of models and brands available. Budget-friendly options, often from mass-market manufacturers, can be found for under $500. Mid-range bicycles from established brands, typically featuring better components and features, typically fall between $500 and $2,000. High-end models, often custom-built or from premium brands, can exceed $2,000.
Demand for Different Bicycle Types
Demand for various bicycle types in Capistrano shows a noticeable trend. Hybrid bikes remain a consistent favorite, catering to the needs of commuters and weekend riders. Mountain bike sales are typically higher during the warmer months, when riders explore the local trails and hills. Road bike demand is consistently strong, appealing to those who enjoy long-distance rides and challenging climbs.
The demand for electric bikes is experiencing a substantial rise, as individuals seek convenient and sustainable transportation options.
Potential Competitors
Several established bicycle shops and online retailers operate in the Capistrano area, offering a range of brands and models. Local bike shops, known for their expertise and personalized service, are a common competitor. Major online retailers also pose a presence in this market, offering a vast selection of bikes at various price points. Additionally, smaller, independent retailers specializing in specific bike types (e.g., custom-built bikes) also contribute to the competitive landscape.
Comparison of Key Bicycle Features and Prices
| Bicycle Type | Key Features | Approximate Price Range |
|---|---|---|
| Hybrid | Comfortable riding position, versatile for commuting and recreation | $400 – $1,500 |
| Road | Lightweight frame, aerodynamic design, optimized for speed and efficiency | $800 – $3,000+ |
| Mountain | Durable frame, robust components, suitable for off-road trails and climbs | $600 – $2,500+ |
| Electric | Electric motor assistance, enhanced range and performance, suitable for various terrains | $1,000 – $5,000+ |
This table provides a general overview; specific features and prices can vary based on the manufacturer, model, and retailer.
Analyzing Purchase Intent
Unveiling the motivations behind bicycle purchases in Capistrano is key to tailoring our offerings. Understanding the desires and needs of our potential customers allows us to anticipate their requirements and position our bikes to meet those expectations. This insight is invaluable for crafting a marketing strategy that resonates deeply with the community.Understanding the typical buyer in Capistrano provides critical context.
Factors like the local environment, demographics, and lifestyle preferences shape the demand for bicycles, and this understanding is essential to ensuring our bikes are not just desirable, but perfectly suited for the unique needs of Capistrano residents.
Common Motivations for Bicycle Purchases
Residents of Capistrano often seek bicycles for a blend of recreational and practical purposes. Commuting, especially in the face of growing traffic congestion, is a primary motivator. The picturesque scenery and abundance of trails also make Capistrano an ideal location for leisure cycling. Many appreciate the eco-friendly nature of cycling, and it often fits well into the area’s sustainable ethos.
Additionally, family outings and fitness goals often drive purchases.
Typical Demographics of Bicycle Buyers
The Capistrano bicycle market caters to a diverse range of demographics. Families with children are a substantial segment, drawn to bikes suitable for young riders. Young adults, seeking a blend of style and functionality, also represent a significant portion of the market. A growing presence of senior citizens, often drawn to low-maintenance and comfortable options, is also a factor.
The affluent nature of the area means higher-end bikes and specialized equipment might be more common among some buyers.
Typical Customer Journey for Buying a Bicycle
The customer journey often begins with online research, influenced by social media trends and reviews. Word-of-mouth recommendations from friends and neighbors play a role. Physical store visits, perhaps to test rides or compare models, are common. Finally, the purchase decision often involves careful consideration of features, budget, and long-term needs. The selection process is often detailed and intentional.
Potential Pain Points Faced by Customers
Finding the perfect fit, particularly for children or those with specific needs, can be challenging. Limited availability of certain models or sizes can also present an issue. Ensuring a bike meets specific needs, such as ruggedness for off-road trails, can create friction during the selection process. Navigating the often complex options and features of different models is also a frequent pain point.
In summary, finding the perfect bike that meets all the criteria is crucial.
Customer Expectations When Purchasing a Bike
Customers in Capistrano value quality and durability. They expect a smooth and reliable experience, from the initial interaction to the long-term use of the bicycle. They also often seek stylish and attractive options, especially for recreational bikes. A positive and helpful customer service experience is essential. The expectation is for a product that not only meets but exceeds their needs.
Customer Profiles
| Profile | Age | Income | Activity Level | Typical Needs |
|---|---|---|---|---|
| Family with Young Children | 25-45 | $100,000+ | Moderate | Durable, safe bikes for kids of various ages |
| Young Professionals | 25-40 | $75,000-$150,000 | Active | Stylish, reliable bikes for commuting and recreation |
| Active Seniors | 65+ | $80,000+ | Moderate | Comfortable, low-maintenance bikes for leisurely rides |
| Casual Riders | 25-55 | $60,000-$100,000 | Light | Stylish bikes for occasional use and leisure |
Exploring Sales Channels
Reaching the right customers is key to any successful bike business, and Capistrano is no exception. Understanding how bikes are bought and sold in the area is crucial for any retailer looking to thrive. From local shops to the global web, there are many ways to connect with potential buyers. This section dives deep into the landscape of Capistrano’s bicycle sales channels, looking at both the traditional and the modern approaches.
Online Bicycle Sales Channels in Capistrano
Online platforms have revolutionized how businesses operate. The internet offers a massive reach, allowing for potential buyers from all corners of the region to connect with bike sellers. Capistrano’s online bike market is a blend of established giants and local favorites.
- Major Online Marketplaces: Sites like eBay, Craigslist, and specialized bike forums attract a broad audience. These platforms often have established buyer and seller trust mechanisms, providing a transparent and secure environment for transactions. For example, a Capistrano bike shop might list their new mountain bikes on these sites to expand their reach beyond their physical store.
- Dedicated Bike Websites and Forums: These niche platforms cater specifically to the cycling community. They often host classified ads and user-generated content, making them invaluable resources for both sellers and buyers seeking rare or specific models. Imagine a specialized forum dedicated to vintage road bikes in Capistrano; it would provide an ideal outlet for collectors.
- Local Online Stores: Many local bike shops have robust online presences. These websites act as digital storefronts, enabling customers to browse inventory, order products, and often schedule test rides or personalized consultations. These online stores often integrate seamlessly with their physical locations, creating a comprehensive shopping experience.
Offline Bicycle Sales Channels in Capistrano
While the internet connects people globally, local touchpoints remain vital for many. Capistrano, with its thriving community, still relies heavily on physical stores and direct interactions.
- Local Bike Shops: Brick-and-mortar bike shops remain a cornerstone of the Capistrano cycling community. These shops offer expert advice, test rides, and personalized service. Many Capistrano bike shops also specialize in repairs and maintenance, creating a strong community connection.
- Community Events and Bike Rallies: Local events, like races, bike rallies, or cycling clubs’ gatherings, create valuable opportunities to showcase and sell bicycles. These events provide a platform to engage directly with potential buyers, fostering a sense of community and trust. A local bike shop might host a free group ride to draw in new customers and build awareness.
- Consignment Shops and Flea Markets: These platforms are excellent for selling gently used or second-hand bicycles. Consignment shops often have dedicated spaces for bicycles, while flea markets offer a more casual approach. These settings appeal to budget-conscious buyers and those looking for unique or vintage bikes.
Advertising Strategies for Bicycles in Capistrano
Effective advertising in Capistrano goes beyond simply listing bikes online. It requires a nuanced understanding of the local community and its interests.
- Social Media Marketing: Platforms like Instagram and Facebook are ideal for visually showcasing bicycles. Targeted ads can reach specific demographics within the Capistrano community, potentially reaching enthusiasts who are interested in certain types of bikes or styles. A bike shop could use Instagram to showcase customer testimonials and reviews.
- Local Newspaper and Community Publications: These mediums can reach a wider audience, including those who might not actively use social media or online marketplaces. An ad in a local publication could be extremely effective for local bike shops or events.
- Partnerships and Sponsorships: Collaborating with local cycling clubs or community organizations can increase visibility and brand recognition. Sponsoring a local race, for example, could elevate a bike shop’s profile and attract new customers.
Typical Online and Offline Sales Strategies in Capistrano
Success hinges on combining online and offline strategies. A comprehensive approach maximizes reach and caters to diverse buyer preferences.
- Cross-Promotion: Local shops can leverage their online presence to promote in-store events, and vice-versa. Offering online discounts for in-store purchases or promoting limited-time online sales can attract both online and offline customers.
- Customer Relationship Management (CRM): Collecting customer data allows for targeted marketing campaigns and personalized communication. A Capistrano bike shop might create a loyalty program for repeat customers.
- Special Promotions and Events: Seasonal sales, introductory offers, or exclusive deals can attract new customers and drive sales. These events can be advertised through various channels, both online and offline.
Sales Channel Effectiveness Comparison
Different channels offer unique advantages. The best approach involves a strategic combination, leveraging each channel’s strengths.
| Sales Channel | Reach | Cost |
|---|---|---|
| Local Bike Shops | Moderate | Moderate |
| Online Marketplaces | High | Low |
| Community Events | Moderate | Low |
| Social Media | High | Variable |
Evaluating Customer Feedback
Understanding your Capistrano bike customers’ thoughts and feelings is key to success. This isn’t just about collecting opinions; it’s about learning what resonates, what could be better, and what makes your bikes truly special to those who ride them. This crucial feedback loop directly impacts sales and satisfaction.Customer feedback isn’t just data; it’s a direct line to the heart of your target audience.
It reveals their desires, their frustrations, and ultimately, their loyalty. By carefully listening and analyzing this feedback, you can refine your offerings and build a stronger, more fulfilling customer experience.
Gathering Customer Feedback
A robust feedback collection strategy is essential. This includes various methods to collect opinions, ranging from simple surveys to more involved interviews. Direct interaction with customers, whether in person or online, allows for nuanced understanding.
- Online Surveys: Easy to distribute and collect, online surveys can reach a wide audience. Use a variety of question types—multiple choice, rating scales, and open-ended questions—to capture a comprehensive picture of customer sentiment. Ensure the survey is concise and well-structured to encourage completion.
- In-Store Feedback Forms: Place easily accessible forms in your Capistrano bike shop. This method allows for immediate responses and in-person interaction if needed for clarification.
- Post-Purchase Follow-Ups: A short, follow-up email or phone call can uncover valuable insights. This allows you to connect directly with the customer about their bike experience and identify areas for improvement.
- Social Media Monitoring: Actively track mentions of your bike shop or brand on social media platforms. Direct engagement with customers in comments and messages is crucial for responding to issues and showing you care.
Analyzing Customer Feedback
Effective feedback analysis goes beyond simply reading comments. Categorizing feedback, identifying recurring themes, and pinpointing actionable insights are vital steps.
- Categorization: Group feedback into distinct categories like positive, negative, or neutral. This helps in quickly identifying areas needing attention and recognizing what’s working well. Consider subcategories within each main category (e.g., positive feedback on bike performance, negative feedback on price).
- Identifying Trends: Look for recurring themes in the feedback. Are customers consistently mentioning a particular aspect of the bike or the buying experience? Understanding these patterns allows for targeted improvements.
- Prioritization: Not all feedback is created equal. Prioritize addressing issues based on frequency, severity, and potential impact on sales. This ensures that you’re focusing your efforts on the most important concerns.
- Quantitative Analysis: Use tools to analyze survey responses. Identify patterns in the data, calculate percentages, and uncover key metrics. This data-driven approach helps you see the bigger picture and track improvement over time.
Examples of Customer Reviews
Illustrative examples of customer feedback can highlight the types of comments you might receive.
- Positive: “The bike’s performance is amazing! I love the smooth shifting and responsive handling.” “The customer service at your shop was excellent; I felt like I was getting personalized attention.” “The bike exceeded my expectations!”
- Negative: “The brakes are too stiff.” “The bike was delivered damaged.” “The price is too high for the quality.”
- Neutral: “The bike is okay.” “The experience was average.” “I’m not sure yet.”
Organizing Feedback
Systematically categorizing feedback facilitates analysis and action.
| Category | Example Comments |
|---|---|
| Positive | Excellent service, smooth ride, great value |
| Negative | Poor customer service, damaged parts, unrealistic pricing |
| Neutral | Average experience, satisfactory but not outstanding |
Using Feedback to Improve
This feedback provides actionable steps to enhance the buying experience.
- Addressing Negative Feedback: If customers consistently complain about a particular aspect, investigate the issue. Find a solution—a repair, a refund, a discount, or a revised policy. Proactively address these concerns.
- Leveraging Positive Feedback: Highlight positive feedback to showcase strengths. Emphasize these elements in your marketing materials to build trust and confidence in your brand.
- Continuous Improvement: Feedback is a dynamic process. Regularly evaluate and adjust your approach to ensure customer satisfaction is consistently high.
Analyzing Pricing Strategies
Setting the right price for a Capistrano bicycle is a delicate dance. It’s not just about the cost of materials; it’s about understanding the market, your customers, and the competition. Effective pricing strategies attract customers, ensuring profitability and market share. Understanding how competitors price their bikes is critical to your success.Pricing isn’t a one-size-fits-all formula; it needs to adapt to the specific features, quality, and target audience of each bike model.
A comprehensive analysis of Capistrano’s bicycle market reveals diverse pricing strategies employed by various sellers. Factors like brand reputation, materials used, and perceived value all contribute to the final price.
Current Pricing Strategies in Capistrano
Various pricing strategies are prevalent in Capistrano, reflecting the diverse needs and preferences of cyclists. Some shops emphasize affordability, targeting budget-conscious customers with entry-level models. Others focus on premium models, showcasing high-end materials and innovative features, aimed at a more discerning clientele. These variations highlight the importance of understanding the specific market segment each shop targets.
Comparison of Pricing Models
Comparing pricing models reveals a spectrum of approaches. Some shops employ a cost-plus model, adding a markup to the production cost. Others use value-based pricing, focusing on the perceived value and features of the bicycle. A third approach is competitive pricing, which mirrors the pricing of competing products. Understanding these different approaches can help you tailor your pricing strategy to best suit your needs.
Impact of Competitor Pricing
Competitor pricing plays a significant role in shaping sales. A retailer that consistently underprices its competitors might gain more market share but risk profitability. Conversely, a retailer that significantly overprices may lose customers to more competitive offerings. Balancing competitive pressures with your own profit margins is a crucial element of successful pricing strategies.
Factors Influencing Bicycle Pricing in Capistrano
Several factors influence bicycle pricing in Capistrano. The cost of materials, particularly for premium components like carbon fiber frames, significantly impacts the final price. Manufacturing and shipping costs are also essential considerations. Labor costs and overhead expenses contribute to the overall production cost, and these factors must be reflected in the final price.
Creating a Table of Pricing Strategies
| Pricing Strategy | Description | Example |
|---|---|---|
| Cost-Plus | Adding a fixed percentage markup to the production cost. | A basic steel bike costs $200 to produce; a 50% markup results in a $300 selling price. |
| Value-Based | Pricing based on the perceived value and features of the bike. | A high-end carbon fiber road bike with advanced components commands a premium price reflecting its quality. |
| Competitive | Pricing similar to competitors to gain market share. | A mid-range mountain bike is priced close to the prices of comparable models from other shops. |
Attracting Customers with Pricing Strategies
Effective pricing strategies can be crucial in attracting customers. Offering discounts, promotions, or financing options can increase sales. Clearly highlighting the value proposition of each bike model is key, emphasizing features, quality, and performance. By tailoring pricing to specific customer segments, retailers can create a more appealing and competitive market offering. For example, bundles or limited-time offers can drive sales and entice customers.
Promoting Bicycle Sales: Buy My Bikes Capistrano
Riding into success requires a well-crafted marketing strategy. Capistrano’s bike enthusiasts are eager to explore, and a targeted approach can transform interest into sales. This section delves into effective strategies, real-world examples, and the crucial role of community engagement.
Effective Marketing Strategies for Capistrano Bicycles
A comprehensive marketing strategy must resonate with Capistrano’s unique character and its vibrant community. This includes leveraging local events, creating engaging social media campaigns, and fostering relationships with local businesses and organizations. Understanding the needs and preferences of the target audience is paramount to maximizing the impact of these strategies.
Examples of Promotional Campaigns in Capistrano
Successful promotional campaigns often feature compelling narratives and visual elements. A recent campaign focused on “Capistrano Cycle Adventures” showcased scenic routes through the region. This visually appealing campaign generated significant interest and spurred sales, highlighting the importance of storytelling in marketing.
The Role of Social Media in Promoting Bike Sales in Capistrano
Social media platforms are powerful tools for connecting with Capistrano’s community. Targeted advertisements on platforms like Instagram and Facebook, showcasing stunning bicycle imagery and user-generated content, can effectively reach potential customers. Engaging content, interactive polls, and contests can also foster a strong online community.
Potential Partnerships to Promote Bike Sales in Capistrano
Strategic partnerships can amplify reach and credibility. Collaborating with local businesses, such as outdoor gear retailers or yoga studios, can expose bikes to a broader audience. Partnering with local tourism organizations can generate interest among tourists, a potential market segment.
Methods for Engaging Local Communities in Capistrano
Local communities thrive on events and activities. Sponsoring local races, bike tours, or park clean-up initiatives can position your business as a community partner. This approach fosters positive associations, and demonstrates a genuine commitment to Capistrano’s well-being.
Table of Potential Promotional Channels
| Promotional Channel | Description | Potential Impact |
|---|---|---|
| Local Events (e.g., Bike Rallies) | Sponsoring or participating in local bike rallies to showcase bikes and engage with the community. | High visibility, direct interaction with potential customers. |
| Social Media Marketing | Creating engaging content on platforms like Instagram and Facebook to showcase products and interact with followers. | Broad reach, cost-effective, allows for targeted advertising. |
| Community Partnerships | Collaborating with local businesses, tourism organizations, and community groups. | Increased brand visibility, expanded customer base, positive community perception. |
| Email Marketing | Building an email list to send targeted promotions and updates to potential customers. | Direct communication, segmented outreach. |
| Website Optimization | Ensuring the website is user-friendly, informative, and visually appealing to attract potential customers. | Creates a central hub for information, increases online visibility. |
Addressing Potential Challenges
Navigating the bike market, especially in a specific area like Capistrano, presents a unique set of hurdles. Understanding these challenges proactively is key to crafting effective strategies for success. Anticipating potential obstacles empowers businesses to develop robust solutions and maintain a competitive edge.Effective sales depend not only on attracting customers but also on successfully managing their needs and expectations.
Problems arise from a variety of sources, from fluctuating market trends to individual customer concerns. Proactive measures are crucial for minimizing negative impacts and fostering positive customer experiences.
Potential Obstacles to Bicycle Sales in Capistrano
A range of factors can impact bicycle sales in Capistrano, including seasonal variations in demand, competition from established retailers, and the ever-changing preferences of customers. Economic downturns, supply chain issues, and unforeseen events can also present challenges. These are all elements that need careful consideration when developing sales strategies.
Common Problems Encountered by Bike Sellers in Capistrano
Bike sellers in Capistrano often face difficulties related to inventory management, especially with fluctuating demand. Maintaining optimal stock levels to meet customer needs while minimizing storage costs requires careful planning. Another significant challenge is competition from online retailers and other local bike shops, necessitating a unique selling proposition and tailored marketing strategies. Dealing with customer returns and repairs is another critical aspect.
Proper handling of returns and repairs is essential for customer satisfaction and maintaining a positive brand image.
Mitigating Challenges in Capistrano
Several strategies can help bike sellers in Capistrano overcome these obstacles. Developing strong relationships with suppliers can ensure a steady flow of high-quality inventory, minimizing disruptions. A well-defined marketing strategy, focusing on the unique strengths of the business, is vital to stand out from competitors. Providing excellent customer service, including clear communication, prompt issue resolution, and a commitment to quality, is paramount.
The Role of Customer Service in Addressing Problems
Exceptional customer service is the cornerstone of a successful business, particularly in the bicycle industry. Building trust and fostering loyalty are achieved through prompt responses to inquiries, empathetic handling of complaints, and a commitment to resolving issues effectively. Customer service representatives play a pivotal role in turning potential problems into opportunities for building lasting relationships.
A Flowchart for Handling Customer Complaints
This flowchart Artikels a structured approach to handling customer complaints about bicycles in Capistrano.
| Step | Action |
|---|---|
| 1 | Acknowledge the complaint and listen attentively to the customer’s concerns. |
| 2 | Gather all relevant information, including details of the purchase, the defect, and the customer’s expectations. |
| 3 | Evaluate the situation and determine the appropriate course of action. |
| 4 | Communicate the proposed solution to the customer and seek their agreement. |
| 5 | Implement the agreed-upon solution. |
| 6 | Follow up with the customer to ensure their satisfaction and address any lingering concerns. |
Illustrating the Bicycle Market
Capistrano’s bicycle market buzzes with a unique blend of seasoned cyclists and enthusiastic newcomers. The region’s picturesque landscapes and vibrant community make it a haven for cycling enthusiasts, and a thriving marketplace for all things two-wheeled. From the casual weekend rides to the serious competitive cyclist, there’s a bike and a shop for everyone.
A Typical Capistrano Bicycle Shop
Capistrano bike shops are more than just places to buy bikes; they’re community hubs. Imagine a shop with wide, welcoming spaces, filled with the inviting aroma of freshly polished metal and leather. Natural light streams through large windows showcasing the latest models, while displays of helmets, accessories, and clothing create a stylish, functional environment. The shop’s atmosphere is both inviting and professional, a perfect blend of casual and knowledgeable.
Visual Representation of a Bike Shop Layout in Capistrano
Imagine a shop with an open floor plan, maximizing visibility of the inventory. A dedicated area displays road bikes, mountain bikes, and hybrids, clearly categorized. Specialized sections for children’s bikes and electric bikes are easily accessible. Along the walls, racks display accessories, helmets, and clothing. A counter area is present for sales and customer service, with knowledgeable staff readily available.
A comfortable seating area allows customers to test ride bikes or simply relax and browse.
Features of an Ideal Bike Shop Experience in Capistrano, Buy my bikes capistrano
The ideal bike shop in Capistrano offers a personalized experience. Expert staff, knowledgeable about the nuances of different bike models and rider preferences, is crucial. Offering test rides and personalized recommendations, based on the customer’s needs and style, is paramount. The shop also fosters a welcoming environment, making customers feel comfortable asking questions and exploring options.
Importance of Visual Merchandising in Capistrano Bike Shops
Visual merchandising is key to a successful bike shop in Capistrano. Attractive displays create a sense of excitement and intrigue, drawing customers into the shop. Well-organized and visually appealing displays highlight specific bike models and accessories. Highlighting special offers and promotions is crucial in driving sales. Proper lighting and thoughtful arrangement showcase the products in the best possible light, increasing appeal and showcasing quality.
Detailed Description of a Specific Bike Model Available in Capistrano
The “Capistrano Cruiser,” a versatile hybrid bike, is a popular choice. Its sturdy frame is crafted from lightweight aluminum, ideal for navigating both paved roads and light trails. Featuring comfortable, wide handlebars and a relaxed geometry, it’s perfect for leisurely rides and weekend adventures. The bike comes in various colors and sizes, catering to diverse preferences. It’s equipped with reliable components, ensuring smooth and efficient rides.
A durable, comfortable seat provides a comfortable ride for extended periods.
